UX Design Workshop

A hands-on workshop for aspiring designers covering process, portfolio strategy, and breaking into the field.

Inside the session

Alan Gi leading a UX design workshop session at AIGA Minnesota Design Camp, presenting a slide on why it is hard to ask "why"

Leading the Session

The Brightest Question in UX Design

AIGA Minnesota Design Camp

Alan Gi talking through a design problem with a workshop attendee after the session

Working Through a Problem

Workshop Materials

Design Camp 2025 — Daybreak

What the workshop covers

The session is built around a single question: why? It encourages designers to approach complex and ambiguous problems by first understanding what the real issue is, rather than jumping to a solution. Attendees work through a live design brief in rounds, sketch and critique in the room, and leave with a repeatable way to interrogate requirements before a single screen gets designed.

It grew out of an article I wrote for Medium, The Brightest Question in UX Design: Why, and covers design process, portfolio strategy, and practical advice on breaking into the field — aimed at students, career-changers, and early-career designers.

Interested in a workshop for your team or program, or looking to hire a senior UX designer? Get in touch — or see selected UX case studies.