Personal Project · Branding & E-Commerce
Ink Casket
My online shop specializing in modern art prints, posters, and home decor — and the brand identity and storefront I designed for it.
Overview
Ink Casket is my online shop for some of the design work I sell. The brand needed to be intentional, modern, and minimalistic — distinctive enough to stand next to the posters it was selling without competing with them.
That meant designing the whole thing end to end: the mark, a supporting visual language, the palette, and the storefront itself.
Branding
Since I specialized in posters and art prints, the logo needed to reflect some element of that process. Naturally, I think of "ink" — it's in the name of the company. I settled on a stylized squid logo, as that has references to ink. The aesthetic is geometric and edgy to reflect the style of the posters.
The striking gold-on-charcoal palette gives the brand an almost luxurious feeling. The glyphs are abstracted tools of the trade — a pencil tip, a compass, an ink droplet — and can be used in patterned backgrounds or other brand stationery.
The glyphs do double duty: individually they're iconography, tiled they become the brand pattern. One asset set, two jobs — which keeps a one-person shop's brand consistent without a style guide anyone has to enforce.
Design rationale
Webpage Designs
I went with Shopify since it removed a lot of headaches around credit card processing and security. The platform is powerful and flexible enough to accommodate any theme, and responsive design was straightforward to implement with the built-in Bootstrap library.
The shop has since expanded to Etsy as its main platform, but much of the branding and tone remains.
